Trusted IT, sourced with
precision
eMart is the consumer-facing retail arm of Avatar Tech Limited — a UK technology company headquartered in Canary Wharf, London. We bring enterprise-grade sourcing to everyday buyers: every device tested, graded, and backed by a real warranty.
Company Details
- Legal nameAvatar Tech Limited
- Company No.12308787
- VAT No.GB 462 7985 45
- LocationCanary Wharf, London
- MarketUnited Kingdom
“Quality trusted IT should be accessible to every UK business and household — not just those with enterprise budgets.”
The philosophy behind eMart
Avatar Tech Limited
Parent company · Est. 2019
Born from a B2B tech firm with a direct line to the source.
Avatar Tech Limited is a UK technology company headquartered at 25 Cabot Square, Canary Wharf, London. Founded to help businesses navigate digital transformation, Avatar Tech developed deep relationships with authorised technology distributors and enterprise suppliers across the UK.
Over time, those supplier relationships created a consistent flow of high-quality trusted IT equipment — devices that had been decommissioned from corporate fleets or returned through official channels. Rather than let that stock sit idle, we built eMart to bring it directly to UK consumers and small businesses.
Every device we sell passes through our testing and grading process. We don't buy from unknown sources, and we don't resell without verification. Because Avatar Tech operates at an enterprise level, we have access to authentic Apple products from authorised channels, Dell, HP, Lenovo, and more — cutting out the middlemen that inflate prices on the secondary market.
The result: trusted IT equipment at prices that make sense, backed by a warranty that means something, from a company with a registered UK address and full accountability.
2019
Avatar Tech founded
Registered in England & Wales (Co. 12308787). Built enterprise IT services and direct supplier relationships.
2022
ITAD services launched
IT Asset Disposition programme established, creating a structured inflow of tested trusted hardware.
2024
eMart goes live
Consumer-facing retail arm launched at emart.co.uk — bringing Avatar Tech's sourcing network to everyday buyers.
Six principles that shape every device we sell.
01
Direct sourcing
We buy directly from authorised distributors, enterprise fleet disposals, and official trade-in channels. No grey-market stock, no unknown provenance — just clean supply chains.
02
Tested & graded
Every device is inspected and graded before it reaches you. Our condition grades (A/B/C) are honest descriptions, not marketing language. What you see is what ships.
03
Real warranties
Up to 12 months hardware warranty on every purchase — backed by Avatar Tech's support infrastructure, not an insurance policy with pages of exclusions.
04
UK-only operations
All stock is held, tested, and dispatched from the UK. VAT-inclusive pricing in GBP. Consumer rights fully covered under UK law — no overseas returns headaches.
05
Competitive pricing
Because we eliminate middlemen through direct supplier relationships, we can offer prices that consistently beat retail grey-market sites without compromising on quality.
06
Trade & B2B
Volume buyers and businesses get access to our trade portal with tiered pricing (bronze, silver, gold, platinum). The same quality at even sharper margins for bulk orders.
Ready to shop?
Quality trusted IT,
delivered to your door
Browse our full range of tested and graded laptops, PCs, Macs, tablets, and components. All stock UK-held, all prices VAT-inclusive.